3. WRITING - Content is Key
1.	We can help with the written content for your website. If we are creating your website for you, add copywriting as an extra to your package. Alternatively, if you are creating your own website, contact us about our admin services, which include copywriting.
2.	Keep paragraphs short, simple and concise - Use headlines and headings to summarise content.
3.	Use key words in your text.
4.	Keep introduction sections to around 30 words.
5.	Use active sentences rather than passive ones.
6.	Delete unnecessary words to keep the text concise.
7.	Get the customer's attention and make a good first impression.
8.	Get customer interest by identifying a problem your product solves.
9.	Tell the customer how they can buy the solution - your product.
10.	Remember the search engines - use key words and key phrases.
11.	Avoid capitalisation and over use of bold.
12.	Focus on and discuss benefits, not features.
13.	Check your spelling - get someone else to proofread your work.
14.	Create a style guide for consistency.
15.	Make sure your links make sense.