2. WEBSITES - The Look and Feel
1.	Remember: First impressions are everything.
2.	What message do you want your design to convey?
3.	What style will you use in your design?
4.	What key word defines your site / business - i.e. approachable, modern?
5.	Planning is key to success.
6.	The design of a website gets customers through the door.
7.	The content and information need to be error free and of a high quality.
8.	Bear in mind your customer when making decisions.
9.	Use headings to make the page easy to read.
10.	Use links in text to help the customer navigate around your website.
11.	Images enhance the look and feel of a website.
12.	Use lists rather than long sections of text where possible.
13.	Keep navigation simple.
14.	Don't over use advertising on your website.